{"id":79,"date":"2017-07-26T19:54:24","date_gmt":"2017-07-26T22:54:24","guid":{"rendered":"http:\/\/www.paznamidia.com.br\/?page_id=79\/"},"modified":"2021-04-01T14:54:25","modified_gmt":"2021-04-01T17:54:25","slug":"the-cause","status":"publish","type":"page","link":"https:\/\/www.paznamidia.com.br\/en\/the-cause\/","title":{"rendered":"The Cause"},"content":{"rendered":"<p id=\"tw-target-text\" class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Tradu\u00e7\u00e3o\"><span lang=\"en\">See the <a href=\"http:\/\/www.paznamidia.com.br\/wp-content\/uploads\/2021\/04\/referencia_bibliografica_pnm.pdf\" target=\"_blank\" rel=\"noopener\">bibliographic references<\/a> that support our cause.<\/span><\/p>\n<h2 class=\"p1\">The exposure of violence in media is the cause of violent acts<\/h2>\n<p class=\"p1\">There\u2019s a <a href=\"https:\/\/www.facebook.com\/PazNaMidia\/posts\/506279543052068\" target=\"_blank\" rel=\"noopener\"><span class=\"s2\">consent between specialists<\/span><\/a><span class=\"s1\">\u00a0that there is a relation of cause and effect between violence shown through media and the future practice of violent acts by viewers. That\u2019s the conclusion of <\/span><a href=\"https:\/\/www.facebook.com\/PazNaMidia\/posts\/512657329080956\" target=\"_blank\" rel=\"noopener\"><span class=\"s2\">hundreds of scientific researches<\/span><\/a><span class=\"s1\"> developed in several countries. In 2001, six American medical associations affirmed that the collected data shows an impressive casual connection between violence in media and aggressive behavior.<\/span><\/p>\n<p class=\"p1\">Apesar disso, praticamente n\u00e3o h\u00e1 debate no Brasil sobre o papel da m\u00eddia como indutora de viol\u00eancia. A imprensa brasileira e as associa\u00e7\u00f5es m\u00e9dicas dariam importante contribui\u00e7\u00e3o ao combate \u00e0 viol\u00eancia urbana se trouxessem esse tema a discuss\u00e3o.<\/p>\n<h2 class=\"p1\">The negative media depresses the viewer and the society<\/h2>\n<p class=\"p1\"><span class=\"s1\">The human being is programmed to <\/span><a href=\"http:\/\/www.paznamidia.com.br\/en\/debate\/porque-amamos-noticias-ruins-entendendo-o-vies-negativo\/\" target=\"_blank\" rel=\"noopener\"><span class=\"s2\">pay more attention to negative news<\/span><\/a><span class=\"s1\">. The evolution process makes us quickly identify the danger and protect ourselves from it in order to stay alive. Media uses this human characteristic to attract audience. The big problem is the extreme danger overstatement and the <\/span><a href=\"http:\/\/www.paznamidia.com.br\/en\/ivm\/\" target=\"_blank\" rel=\"noopener\"><span class=\"s2\">huge disproportion between positive and negative content<\/span><\/a><span class=\"s1\">.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-161 size-full\" src=\"http:\/\/www.paznamidia.com.br\/wp-content\/uploads\/2017\/07\/medo.jpg\" alt=\"\" width=\"980\" height=\"510\" srcset=\"https:\/\/www.paznamidia.com.br\/wp-content\/uploads\/2017\/07\/medo.jpg 980w, https:\/\/www.paznamidia.com.br\/wp-content\/uploads\/2017\/07\/medo-300x156.jpg 300w, https:\/\/www.paznamidia.com.br\/wp-content\/uploads\/2017\/07\/medo-768x400.jpg 768w\" sizes=\"auto, (max-width: 980px) 100vw, 980px\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\">The approach of the problems in the news have, most of the time, the intention of provoking a negative feeling \u2013 instead of discussing solutions. The accumulation of those feelings <\/span><a href=\"https:\/\/www.facebook.com\/PazNaMidia\/posts\/512665312413491\" target=\"_blank\" rel=\"noopener\"><span class=\"s2\">helps build up an overly scared society<\/span><\/a><span class=\"s1\">, tense and sickened.<\/span><\/p>\n<h2 class=\"p1\">Suicide has a different treatment<\/h2>\n<p class=\"p1\">Curiously, the news recognizes the harmful effect of its acting when it comes to suicide. Since the XVIII (eighteenth) century the \u201c<a href=\"https:\/\/www.facebook.com\/PazNaMidia\/posts\/512661162413906\" target=\"_blank\" rel=\"noopener\">Werther effect<\/a>\u201d is known, where a series of suicide occurred afted the release of Goethe\u2019s romance, in which a young man in love kills himself. In several countries, medical associations recommend moderation to journalists in the portrayal of suicide cases, including Brazil.<\/p>\n<p class=\"p2\"><span class=\"s1\">The leaflet <a href=\"https:\/\/www.facebook.com\/PazNaMidia\/posts\/512663149080374\" target=\"_blank\" rel=\"noopener\">\u201cComportamento Suicida: Conhecer para Prevenir (Suicidal Behavior: Get to know to Prevent)\u201d<\/a>, made by the Brazilian Psiquiatry Association and directed towards Press Professionals, affirms: \u201cThere are numerous registries showing that, depending on the focus of the news, there might be an increase in suicide cases\u201d. And suggests to Journalists ask themselves: \u201cWhy publish it? Is it relevant? What kind of impact the news can bring? How will someone who\u2019s mourning feel? How someone who\u2019s vulnerable and thinking about taking his own life will react?\u201d It also recommends: avoid showing suicide cases, do not show images and do not describe the method of the act.<\/span><\/p>\n<p>Those questions and recommendations should apply to all coverage that involves violence, not only suicides. Those are themes that deserve some thinking among journalists, writers, screenwriters, directors, producers and content managers in all medias, as well as sponsors, entities, NGOs and also public authorities.<\/p>\n<h2 class=\"p1\">Violence in Media Index &#8211; VMI<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-160 aligncenter\" src=\"http:\/\/www.paznamidia.com.br\/wp-content\/uploads\/2017\/07\/ivm.jpg\" alt=\"\" width=\"980\" height=\"510\" srcset=\"https:\/\/www.paznamidia.com.br\/wp-content\/uploads\/2017\/07\/ivm.jpg 980w, https:\/\/www.paznamidia.com.br\/wp-content\/uploads\/2017\/07\/ivm-300x156.jpg 300w, https:\/\/www.paznamidia.com.br\/wp-content\/uploads\/2017\/07\/ivm-768x400.jpg 768w\" sizes=\"auto, (max-width: 980px) 100vw, 980px\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\">Paz na M\u00eddia created a monitoring to measure the exposure of Brazilians to violent scenes and negative content. <\/span><span class=\"s2\">The studies began in November 2013<\/span><span class=\"s1\"> and addresses the four national news programs: Jornal Nacional, Jornal da Record, Jornal da Band e Jornal do SBT, and are updated daily.<\/span><\/p>\n<p class=\"p1\">Between November 2013 and July 2017, viewers where exposed to 562 hours and 02 minutes of violent scenes (18% from total), an average of 22 minutes per day. In the same period, negative content occupied 1228 hours and 54 minutes (39% from total), and only 3% of the time was dedicated to positive content (76 hours and 46 minutes).<\/p>\n<h2 class=\"p1\">For a better media and its conscious consumption<\/h2>\n<p>Brazil needs a better media and people have the right to inform themselves to build another relation with it: one with conscious consumption. The right way is through debate and participation.<\/p>\n<p>Paz na M\u00eddia was created with the goal of fighting the violence culture (in which media is the main culprit) and its disastrous consequences. It\u2019s time to act. Take part through our social networks and share our content.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-159 aligncenter\" src=\"http:\/\/www.paznamidia.com.br\/wp-content\/uploads\/2017\/07\/faca-parte.jpg\" alt=\"\" width=\"980\" height=\"510\" srcset=\"https:\/\/www.paznamidia.com.br\/wp-content\/uploads\/2017\/07\/faca-parte.jpg 980w, https:\/\/www.paznamidia.com.br\/wp-content\/uploads\/2017\/07\/faca-parte-300x156.jpg 300w, https:\/\/www.paznamidia.com.br\/wp-content\/uploads\/2017\/07\/faca-parte-768x400.jpg 768w\" sizes=\"auto, (max-width: 980px) 100vw, 980px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>See the bibliographic references that support our cause. The exposure of violence in media is the cause of violent acts There\u2019s a consent between specialists\u00a0that there is a relation of cause and effect between violence shown through media and the future practice of violent acts by viewers. That\u2019s the conclusion of hundreds of scientific researches [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/a-causa.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-79","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.paznamidia.com.br\/en\/wp-json\/wp\/v2\/pages\/79","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.paznamidia.com.br\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.paznamidia.com.br\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.paznamidia.com.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.paznamidia.com.br\/en\/wp-json\/wp\/v2\/comments?post=79"}],"version-history":[{"count":12,"href":"https:\/\/www.paznamidia.com.br\/en\/wp-json\/wp\/v2\/pages\/79\/revisions"}],"predecessor-version":[{"id":774,"href":"https:\/\/www.paznamidia.com.br\/en\/wp-json\/wp\/v2\/pages\/79\/revisions\/774"}],"wp:attachment":[{"href":"https:\/\/www.paznamidia.com.br\/en\/wp-json\/wp\/v2\/media?parent=79"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}